NABISCO – Increase Sales to the Independents

In order to increase sales of Nabisco's Primo brand pasta products and other restaurant products (i.e. Sweet 'N Low), TPS helped Nabisco develop a points redemption program. Aimed primarily at owner operated businesses, we put together a selection of products that rewards restaurant owners for their purchases by addressing their lifestyle -- they work hard and they enjoy what they do. Items such as travel golf bags, BBQ's, Swiss Army knives with MagLites and high-end corkscrews are included. This program launched in March of 1999 with much fanfare and looks to be a resounding success.